I am a big Wet n Wild fan -- I think they provide pretty impressive quality for such a budget-friendly price on a consistent basis -- so I'm always excited when they come out with new products.
I'm not as excited when they decide to reformulate products that are pretty terrific as is, though -- basically, if it ain't broke, why try to fix it?
That's essentially what's happened with their Color Icon Eyeshadow 10 Pan Palettes -- they've reformulated the entire line, adding some new shade selections too, despite the fact that the old palettes were pretty great already.
The whole thing is a bit of a head-scratcher for me (though I obviously don't have access to WnW's sales numbers, so maybe they know something I don't about how well the old palettes were performing), but of course, that didn't stop me from buying all four of the new palettes to try out.
They're only $4.99 -- how could I resist?
The palettes come in basic black plastic packaging with a clear lid that allows you to see the shades inside. They're narrower than the old 10 pan palettes, and I suspect you get less product because the pans appear smaller.
I'll also point out that the pans are laid out differently in the new palettes -- instead of 10 pans that are the same size, two of the pans in the new palette are larger than the other eight. These two shadows are designated as transition shades, so I supposed it makes sense that you'd need more of those two.
On the back of the palettes, WnW numbers all of the shades with suggestions for how to use them. They also include a complete look that's daytime appropriate and a complete look for the evening if you need a little inspiration.
The four palette shades are: Nude Awakening, a collection of natural brown, pink, beige, and black tones; Rose in the Air, which is a collection of pink, red, brown, and mauve tones (similar to the shade range in the ABH Modern Renaissance Palette); Comfort Zone, which contains the same shades as the original Comfort Zone palette; and Not a Basic Peach, which contains warm peach, brown, and gold tones plus a pop of turquoise.
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Rose in the Air |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Rose in the Air |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Rose in the Air |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Nude Awakening |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Nude Awakening |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Nude Awakening |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Comfort Zone |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Comfort Zone |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Comfort Zone |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Not a Basic Peach |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Not a Basic Peach |
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| Wet n Wild Color Icon Eyeshadow 10 Pan Palette in Not a Basic Peach |
The mattes are all fairly strong, with a smooth, creamy pigmented formula.
It's the shimmers that are the weak link. Some of them are quite nice and provide impressive pigment, but there are also some that seem especially thin so they go on a little sheerer than I might like.
Their thinness does make it easy to build up the shades, though, so as long as you don't mind a little extra work, you can get some pretty intense looks.
Considering they're only $4.99, I definitely recommending picking up these palettes if the color schemes catch your eye.
But I do still wonder why WnW felt the need to make a change, especially since the new formula hasn't improved on the old one.
You can find the new WnW palettes on the WnW website and at stores that sell WnW products like Walmart and Walgreens.
Have you tried the Wet N Wild Color Icon Eyeshadow 10 Pan Palettes? Do you think they're an improvement over the old palettes?
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