Product Review -- Wet n Wild photofocus Foundation

I am pretty sure that I was still in high school the last time I bought a Wet n Wild foundation.

I wasn't particularly makeup savvy back then, but I remember that it didn't do much to cover my acne and smelled kind of funny so I've stayed away from Wet n Wild foundations and concealers since then.

But I'm just as curious as the next makeup junkie so I had to give the new photofocus Foundation a try.

The concept behind the foundation is that they've tested in 7 different lighting situations and it's guaranteed not to give you any flashback in photos. That seems a little weird to me because I've never heard of anyone having that issue with their foundation if it doesn't have SPF in it -- it's usually those white finishing powders that cause flashback issues.

(And personally, I never really have to worry about flashback because my skin is so damn pale that there's really no contrast between it and any white flash action that might occur.)

Still, just because I don't really understand the gimmick behind the product doesn't mean it's not a good product, right?

The foundation comes in a heavy glass bottle. There is no pump; instead, there's a spatula like applicator attached to the lid. I'm not really a fan of it -- I don't understand why brands don't understand that unless a foundation is too thick for a pump, that's always the delivery method that people prefer.

Wet n Wild photofocus Foundation

The foundation is somewhat thick and creamy. It blend easily into the skin, and doesn't settle in pores or fine lines.

I'd put the coverage somewhere between light and medium -- it covers nicely, but you're still going to need a concealer to cover more serious discolorations.

As you'd expect from a foundation that doesn't provide any flashback, the finish is matte or maybe semi-matte. While the formula isn't drying, it can cling to dry, flaky patches if you have them. If I use a moisturizing primer and don't set it with powder, though, I don't have any issues with my dry skin.

I find that even without setting it, the foundation lasts for 8 to 10 hours. If you have oily skin, I would definitely set it, though.

I purchased the foundation in the lightest shade, 380C Porcelain, and I find that it's a pretty good match for my very fair skin.

Wet n Wild photofocus Foundation in 380C Porcelain

All in all, I am really liking this foundation -- and when you consider that it retails for approximately $5.99, I'm not sure you can find a better value. In fact, it may be the drugstore foundation that delivers the most bang for your buck.

You can find it on the Wet n Wild website and anywhere that Wet n Wild products are sold.

Have you tried the new Wet n Wild photofocus Foundation? What's your favorite drugstore foundation these days?