Review -- Stila Custom Color Blush in Coral

I try to avoid gimmick-y products -- because how many of them actual live up to their gimmicks? -- so I haven't been particularly interested in Stila's Custom Color Blushes.

They've been around for a few years now, but if you're not familiar with them, they're blushes that are supposed to react to each wearer's pH levels to create a custom perfect shade. 

I don't know about you but that sounds like a pretty neat marketing ploy -- but personally, I don't buy into it.

Maybe it's because I feel like blushes always tend to look a little different on different people -- your natural skin tone and coloring always affects the way a shade appears, doesn't it? 

So what's the big deal with these Custom Color Blushes?

Still, I checked out the Coral one a few times when I was at Sephora, and I was really drawn to the color, so when Stila recently had a sale, I decided to pick it up.

The blush comes in a small black plastic compact with an adorable star design embossed on the lid. Inside, there is a small mirror for touch-ups.

As its name makes clear, it's a bright coral-y shade with equal parts orange and pink, I'd say. It also contains gold micro-shimmer that do show up a little on the skin, but not quite as much as they do in the pan.

Stila Custom Color Blush in Coral

Stila Custom Color Blush in Coral

The blush has a very lightweight formula that blends into the skin very easily. It's nicely pigmented as well, and while it blends perfectly into my fair skin for a natural look, I think it would also work well on darker skin tones.

In terms of staying power, I find the Custom Color Blush to last a while on the skin. I can typically get five to six hours of wear out of it, which is at the higher end of the scale for me with blush.

The blush retails for $20 at Stila's website and Nordstrom.

I happen to like it quite a bit. It really brightens up the skin, blends in well, and has a nice, natural glowy look.

That said, it's a pretty dupe-able shade so you may already have a blush like it in your collection -- or may be able to find a similar one at a lower price point.

Have you tried the Stila Custom Color Blush in Coral or one of the other shades? Are you a fan? Do you really think it adjusts based on your skin's pH?