I try to avoid gimmick-y products -- because how many of them actual live up to their gimmicks? -- so I haven't been particularly interested in Stila's Custom Color Blushes.
They've been around for a few years now, but if you're not familiar with them, they're blushes that are supposed to react to each wearer's pH levels to create a custom perfect shade.
I don't know about you but that sounds like a pretty neat marketing ploy -- but personally, I don't buy into it.
Maybe it's because I feel like blushes always tend to look a little different on different people -- your natural skin tone and coloring always affects the way a shade appears, doesn't it?
So what's the big deal with these Custom Color Blushes?
Still, I checked out the Coral one a few times when I was at Sephora, and I was really drawn to the color, so when Stila recently had a sale, I decided to pick it up.