Not only is their packaging adorable, their products are almost always fantastic, so an obsession was borne.
That means whenever the brand comes out with a new palette, I buy it, no questions asked. Their holiday palettes, in particular, are my weakness.
This year, though, I was prepared to skip them -- not because they didn't look great, but because they were "greatest hits" type palettes and I already had all of the products in them.
I have a modicum of self-control and common sense.
But then, The Balm had a 50% off sale on Black Friday, and for half price, I couldn't resist completing my palette collection so I bought In theBalm of Your Hand Greatest Hits Vol. 1 Palette and The Manizer Sisters AKA The Luminizers Palette.
I'm only human, after all.